Love-Based Copywriting Method: The Philosophy Behind Writing Copy That Attracts, Inspires, & Invites Volume 1 by Michele PW

Love-Based Copywriting Method: The Philosophy Behind Writing Copy That Attracts, Inspires, & Invites Volume 1 by Michele PW explains why marketing works and why it makes so many of us feel manipulated. Michele examines fear-based, aka traditional, marketing and compares it to a more positive based marketing she refers to as love-based. Michele makes a good argument for why love-based marketing has the power to be more effective than fear-based marketing. She simplifies the concept and offers steps to get started in an approachable manner. Love-Based Copywriting offers an alternative to the kind of fear-based marketing that often feels so icky for both those creating it and those on the receiving end.

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