Newsletter Ninja 2: If You Give a Reader a Cookie by Tammi Labrecque
Newsletter Ninja 2: If You Give a Reader a Cookie : Supercharge Your Author Mailing List With the Perfect Reader Magnet by Tammi Labrecque expands on the section in her book, Newsletter Ninja 1, on reader magnets, aka giveaways. I really wanted to read this book before plunging into setting up my newsletter signup list as I'd decided to offer a short story as a giveaway. I guess I wanted reassurance about my choice of short story, at least in an abstract way, and that's what I got - reassurance in an abstract way. I perhaps enjoyed the chapter on organic versus nonorganic subscribers more than I should have, but I liked the way she unraveled something I'd had a problem with in Newsletter Ninja 1 (perhaps a bit of my own bias there). Overall, I think Newsletter Ninja 2 is helpful to authors looking to set up a newsletter signup for a newsletter mailing list, especially those wishing to offer a giveaway, though I'm not sure how much of it will apply specifically to m...