Newsletter Ninja 2: If You Give a Reader a Cookie by Tammi Labrecque

Newsletter Ninja 2: If You Give a Reader a Cookie : Supercharge Your Author Mailing List With the Perfect Reader Magnet by Tammi Labrecque expands on the section in her book, Newsletter Ninja 1, on reader magnets, aka giveaways. I really wanted to read this book before plunging into setting up my newsletter signup list as I'd decided to offer a short story as a giveaway. I guess I wanted reassurance about my choice of short story, at least in an abstract way, and that's what I got - reassurance in an abstract way. I  perhaps enjoyed the chapter on organic versus nonorganic subscribers more than I should have, but I liked the way she unraveled something I'd had a problem with in Newsletter Ninja 1 (perhaps a bit of my own bias there). Overall, I think Newsletter Ninja 2 is helpful to authors looking to set up a newsletter signup for a newsletter mailing list, especially those wishing to offer a giveaway, though I'm not sure how much of it will apply specifically to my circumstances. That will likely become clearer as I move deeper into setting up my newsletter.


Check back soon for my thoughts on other books I'm reading including:

Evidence of the Affair by Taylor Jenkins Reid
My Life by Bill Clinton
We Should All Be Feminists: A Guided Journal by Chimamanda Ngozi Adichie
The Collected Poems of Elizabeth Barrett Browning


Reviews will be posted as I finish these books.



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