Newsletter Ninja: How to Become an Author Mailing List Expert by Tammi Labrecque

Newsletter Ninja: How to Become an Author Mailing List Expert by Tammi Labrecque is a short primer on strategies for creating effective newsletters that people actually want to receive, open, read, and interact with. I've been struggling for quite a while with finding the motivation to start an author newsletter, and Labreque helped me identify with where my hesitation stems from. I appreciated her injections of humor as well as the way she pointed out mistakes she'd made herself while offering the information in a clear, concise manner. As she points out several times, this is not a step-by-step instruction manual on setting up the myriad aspects of a newsletter and signup form. It addresses the approach to creating and maintaining an engaging newsletter. I've been living in fear of committing some of the mistakes she highlights in Newsletter Ninja, and that fear has caused me to procrastinate starting a newsletter. As I prepare to create my newsletter and set up sign-ups on my website, blogs, etc. (look for links to sign up in the near future), I think I'll be referring back to this book often in hopes I won't make too many mistakes.


Check back soon for my thoughts on other books I'm reading including:

The Bookstore Sisters: A Short Story by Alice Hoffman 
My Life by Bill Clinton
We Should All Be Feminists: A Guided Journal by Chimamanda Ngozi Adichie
The Collected Poems of Elizabeth Barrett Browning


Reviews will be posted as I finish these books.



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