21 Ways to Promote Your Book on Twitter by Cherie Burbach
In 21 Ways to Promote Your Book on Twitter, Cherie Burbach introduces the readers to the importance of Twitter in a book marketing campaign. She explains how Twitter works, debunks some common negative perceptions of Twitter and outlines some of Twitter's best practices. In discussing incorporating Twitter into one's marketing campaign, she alleviates fear that Twitter will be too time consuming by explaining how Twitter can be useful in only twenty minutes a day. Throughout 21 Ways to Promote Your Book on Twitter, Burbach gives concrete and short examples of authors, includinng herself, using Twitter to promote their books and other work. Burbach's tips for using Twitter to promote one's book are easy to understand and easy to follow. She also includes a list of resources to help the author make Twitter work better for them. 21 Ways to Promote Your Book on Twitter is conversational in tone and a quick read filled with information to make one think about the best way to incorporate Burbach's ideas or use them as a launching pad for one's own ideas for promoting one's book.