The Complete Guide to Book Publicity by Jodee Blanco

The Complete Guide to Book Publicity explains not only what needs to be done to publicize a book but also how to do those things including writing press releases, putting together a press kit, approaching media outlets, and building a campaign in an efficient and cost conscious manner.  Blanco also includes a chapter on deciding whether to hire a publicist or publicize your book yourself.  This book is a “must have” for the library of any author performing any or all of his/her publicity.


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