Guerrilla Marketing for Writers by Jay Conrad Levinson, Rick Frishman, & Michael Larsen
Guerrilla Marketing for Writers is filled with ideas for marketing your books. The ideas are broken down to help with budgeting. The authors helpfully label the ideas using titles such as “expensive”, “low cost”, “free”, and “you get paid”. While not all the ideas are appropriate for every book, the authors provide plenty of information to aid in deciding which ideas work best for various types of books and which budget. Guerrilla Marketing is a great starting point for any book publicity/marketing plan.