Plug Your Book by Steve Weber
An unusual occurrence happened when I saw the cover of Plug Your Book. I smiled. Book covers don’t usually have much affect on me, but this one is fun, especially for a marketing book. Weber’s writing style blends the serious points of the book with just the right dose of lightness so the book never stalls. Plug Your Book is packed full of information for authors beginning their first book marketing campaign, but seasoned book marketers are likely to find a nugget or two of helpful information as well. The explanations and descriptions of the various techniques discussed in Plug Your Book are easy to understand and devoid of confusing hype. While Weber clearly finds some techniques more beneficial than others, he encourages writers to make informed decisions tailored to their needs for their books.